Oppo Find X10 Pro Max costs €1,799, matching iPhone 18 Pro Max price

European shoppers now pay €1,799 for the Oppo Find X10 Pro Max, a price point that matches the latest iPhone 18 Pro Max. The cost places the new Android device only €200 below the Samsung Galaxy Z Fold 8, which retails for €1,999 in the region. For a non-foldable handset, the sticker price marks a sharp increase in the cost of entry into the high-end market.

The phone runs on a MediaTek processor and received praise from a reviewer who tested it over several weeks. The evaluation noted strong performance, excellent camera output, and outstanding battery life. On the hardware side, the device delivers what the source describes as a satisfying user experience. However, the financial outlay required to access those features has drawn scrutiny from consumers and analysts alike.

The reviewer does not place sole blame on Oppo for the high price tag. The comparable Samsung Galaxy S26 Ultra is listed at €1,769 in Europe, a figure that is only marginally lower. Rumors suggest Xiaomi will face similar pricing pressures for its next European release. The article attributes this industry-wide trend to the current state of the tech sector, specifically citing the impact of AI companies on component costs. The writer refers to this economic pressure as "RAMageddon."

Reactions on social media have been critical. Reddit users pointed out that the Find X10 Pro Max now costs the same as the iPhone 18 Pro Max. Others noted that prices in certain regions are disproportionately high compared to other markets. Some commenters highlighted that the previous generation Find X9 Ultra remains available at a lower price point. The reviewer agreed with these observations, suggesting that the older model offers better value for money.

Specific pricing for previous models supports the argument that the new flagship is a premium product. A Find X9 Pro can currently be purchased in Europe for roughly €1,000. Some users observed that the older flagship includes more memory and a larger battery while costing hundreds of euros less than the new release. This price gap has led some buyers to consider sticking with last year's hardware rather than upgrading.

A few buyers in the United Kingdom have reported finding promotional offers that reduce the effective cost of the new phone. Despite these localized deals, the base price remains high. The market currently sees exceptionally high prices for top-tier devices. The Find X10 Pro Max enters this crowded segment at the same level as Apple's most expensive offering, forcing consumers to weigh brand loyalty against performance specifications and historical pricing trends.